eCommerce Recharged brings together eCommerce experts to inspire, educate and help grow your online retail business

Conor Buckley

Granite Digital


Entrepreneur with broad experience in Marketing, Sales, Finance, Strategy, Technology, Operations and Management. Particularly in the financial, technology and tourism industries.

Formally trained in Marketing, IT, Finance and Project Management, with over 10 years hands on experience building start-ups from one man operations to international companies.

Comfortably moved from a career with blue chip consulting companies to a start-up environment. Built up a startup from scratch to a large tourism business and is now off to do the same in the area of web technology.

Rob Carpenter

Granite Digital

Founder and Partner

Rob leads the web development team at Granite Digital and has over 20 years experience in software development, SEO & managerial roles. He specialises in delivering large-scale information technology projects into the public and private sectors.

Following Granite Digital’s linkup with leading software development company Digital Crew in 2011, he has focused on providing strategic review and a product development path for our clients primarily focused at the Health, Education, SME and E-Commerce sectors.

His approach is centred around a hands on implementation of our company processes across software development, project management, product management, support, training and business development.

Sean Owens

Granite Digital

Head of eCommerce

Senior Finance professional with 15+ years financial and management accounting experience. A results driven and resourceful individual with a proven ability to provide financial information to assist in key business decisions and deliver key strategies at Exco/ Board level.

Proven track record in forming effective relationships across a matrix structure, leading change initiatives, program prioritisation, investment analysis, solution design and delivery.

A focused and adaptable individual, with superb business acumen with excellent communication and people management skills.

Andrew Lynch

Granite Digital

Head of Development

Andy brings over two decades of web development experience to his role as head of the technical team at Granite. Prior to joining the Granite team, he spent 17 years operating his own successful digital agency, developing skills in technical development, business management and strategic planning. As a senior architect at Granite, Andy leverages his knowledge and experience to try to stay ahead of the curve and identify innovative solutions for clients.

Recently, Andy graduated from the University of Limerick’s Masters Program in Artificial Intelligence and Machine Learning, further enhancing his technical knowledge. He is passionate about applying this knowledge to real-world problems, and is always looking for opportunities to leverage the latest advancements in AI, ML and tech in general to build solutions that drive results for clients.

Tamara Reis

Connector by Granite

Senior Creative Account Manager

Tamara has been appointed as creative account manager, having spent nearly two years with Frank and Bear.

Previous clients included Universal Pictures, Enterprise Ireland, GNC, Unilever and Alpro.

Jonathan Callan

Granite Digital

Head of Design

Winner of Heist Award in 2020, the UK’s most recognised higher education award, for Wolverhampton University. Increased the University’s B2B leads by 400%.

Lead an incredibly talented team of 10 designers to nurture growth and cultivate a team culture that has resulted in zero team attrition in the last 2 years.

Delivered in-person design presentations to audiences of 100+.

Added Figma into the UX Copywriting workflow and reduced content testing time by 25% and errors in development by 50%.

Experience working with multiple industries: banking, education, hospitality, healthcare and technology.

Hosted remote and in-person product experience design workshops and reviews to understand business and user objectives to create best-in-class solutions.

Andrew Rodgers

Granite Digital

Head of SEO

A passionate Digital Marketing/SEO professional with over 12 years online marketing experience, both client and agency-side, across competitive industry sectors including, retail, finance, automotive and gambling. Worked in the UK, Australia and Ireland.

Won ‘Best Use of Search’ in the European Search Awards held in Krakow, Poland, 2017.
Won ‘Best Mobile SEO Initiative’ in the Search Engine Land Awards (Landys) in Seattle, USA, 2017
Won ‘Best Integrated Marketing Strategy’ in the Digital Media Awards, Dublin Ireland, 2019.

Experienced in managing large Inbound Marketing Campaigns, encompassing various channels including Organic Search, Social Media and Affiliate Marketing for leading ecommerce brands and financial services. Obtained extensive industry knowledge and techniques to confidently present and showcase directly to the external clients and internal stakeholders.

Regarded as a well-rounded and conscientious individual and manager with an analytical and determined approach to working life. Able to demonstrate agile campaign management and display resolve in overcoming challenges resulting in various career achievements and successes.

Laura Duffy

Granite Digital

Creative Account Manager

Laura works as a Creative Account Manager and Content Creator here at Granite Digital, specialising in copywriting and TikTok content strategy and production.

She ​​has earned a combined 9.2 Million TikTok views for Granite this year alone.

During her 5+ years in the industry, Laura has worked with many established brands such as Google, Netflix, Meta, Dr. Oetker and Action24.

Laura is also an experienced freelance artist and has vast experience creating scroll-stopping content for her own brand and business, garnering an organic social following on TikTok and Instagram of over 44K followers.

Vaughan Moore

Connector by Granite

Creative Producer

Vaughan is an experienced account manager at Connector by Granite, specialising in strategy with over 7 years of industry expertise. With a diverse academic background including a Bachelor’s degree in Social Science, a Master’s degree in Law, and a Master’s degree in Management & Marketing, Vaughan brings a unique perspective to his work.

He has a passion for blending traditional advertising creativity with modern data-driven insights to bring clients’ campaigns to life. Vaughan’s in-depth knowledge of social media platforms, including TikTok, has resulted in numerous successful campaigns, including the acclaimed ‘Jerusalema Challenge’ during the lockdown period.

Under Vaughan’s leadership, his clients, Huawei and Action24, have won two prestigious Spiders Awards.

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